Cyber-safety, made for teenagers.
Cyber-safety · Direct-to-teen · Schools
A cyber-safety brand for teenagers — not a leaflet they'll ignore.
Cloak teaches real online safety to teenagers, in the format they actually consume: short-form social content, on the platforms they're already on. It's paired with a school licensing programme that puts the same material in the hands of teachers and DSLs.
Same product-development craft we bring to client work. Different audience, different brand voice — and a problem we cared enough about to back ourselves.
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